CareHub 24/7 is a purpose-driven provider of National Disability Insurance Scheme (NDIS) and aged care services in Australia. With its head office in Melbourne and an expanding presence in Brisbane, the company is committed to delivering compassionate, high-standard care to help individuals live a better quality of life.
The Client
Case Study: Carehub 24/7
The Challenge
CareHub 24/7’s previous digital presence was a significant liability that failed to reflect its professional, purpose-driven mission. The website’s core problem was a major operational failure: the services page was inaccessible, rendering the company’s extensive list of services—from daily life assistance to therapeutic supports—completely unreachable to potential clients. For an organization that builds its business on trust and reliability, this technical flaw was more than an inconvenience; it created a profound brand credibility deficit. In a competitive market with polished digital platforms from companies like The CareSide and Benetas, CareHub 24/7’s website was a barrier to growth rather than a business asset.
The Solution: A Strategic Platform Overhaul
Our solution was a comprehensive digital transformation that rebuilt the CareHub 24/7 website on a modern, high-performance WordPress platform. The strategic objective was to create a digital gateway that not only rectified the immediate technical failures but also fully embodied the company’s core values of reliability, inclusion, and empowerment. By aligning the digital experience with the company’s real-world ethos, the new website was designed to serve as a clear, professional service directory and a powerful credibility signal, strategically positioning CareHub 24/7 as a trusted partner in the Australian care sector.
Our Approach & Key Implementations
Our approach was a phased implementation that focused on addressing critical flaws and building a robust, scalable foundation.
Phase 01
A Foundation Built on Trust and Reliability
The first phase focused on a technical overhaul to ensure the digital platform could live up to the “24/7” brand promise of continuous care.
- Technical Fixes: We conducted a full audit to resolve the issue with the inaccessible services page, making all of CareHub 24/7’s offerings fully visible and accessible for the first time.
- Ongoing Care Plan: A robust, non-negotiable website care plan was implemented to guarantee reliability. This plan includes weekly software updates, daily backups, and 24/7 uptime monitoring, ensuring the site is secure and always available to clients.
Phase 02
Strategic Functionality & Usability
The second phase centered on implementing strategic features and a user-centric design to improve the user journey and reflect the company’s values.
User-Centric Design: We designed an intuitive navigation and information architecture that simplifies the process for users seeking complex NDIS and aged care services. The website’s aesthetic was crafted to convey warmth and support, standing in deliberate contrast to the often bureaucratic feel of government portals.
- Multilingual Support: We integrated the WPML plugin to create a multilingual site. This technical choice is a direct expression of CareHub 24/7’s core value of “Inclusion,” breaking down communication barriers for clients from diverse linguistic backgrounds.
Outcomes & Future Outlook
The new website is a foundational business asset that has successfully transformed CareHub 24/7’s digital presence. The new platform now acts as a professional portfolio that can be confidently shared with clients and key partners in the care ecosystem, elevating the company’s standing and credibility in the market.
This strategic digital transformation has created a powerful launching pad for future growth. The new website’s clear service directory and streamlined intake forms improve operational efficiency, while the scalable WordPress foundation is ready to support future expansions. The next phase will focus on proactively building social proof by implementing a system for client testimonials to showcase the real-world impact of their care and developing a strategic content marketing plan to position CareHub 24/7 as a trusted advisor in the complex Australian care landscape.
